[Motivation]

“Hard sell” 이라는 단어를 들어봤는가?
보통 세일스에서 쓰이는 단어다.
세일즈기술에서는 크게   Soft sell 과 Hard sell, 이 두가지 테크닉으로 나뉘는데
Soft sell 은 흔히 보는 애플 광고처럼 좀 subtle하게, 간접적으로 소비자를 꼬시는 기술이고,
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Soft sell: a subtle way to sell stuff
Hard sell은 좀 더 다이렉트하고 어그레시브하게  ”사라!” 라고 하는 재촉하는 기술이다.
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Hard sell: “BUY, BUY, BUY” !!! 
한국어로 “강매”를 뜻하는 hard sell은 많은 감정이 섞여있다.
강매를 하는 사람은 소비자들이 쉽게 설득되지 않을걸 알기에 은근 힘들고..
강매를  받는 사람도  은근 무언가에 휘말려들어가는 느낌이 싫다. 이런 이유때문인지는 몰라도, hard sell 이란 표현은 일상 대화에서도 자주 쓰이는데…..
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That’s going to be a hard sell…
[Phrase]
Hard sell : 
크게 세가지 의미로 쓰인다
  1. something that others are not willing or likely to accept : 사람들이 쉽게 받아 들이지 않는 것들
  2. something that is difficult to sell : 팔기 어려운 것
  3. an aggressive way of selling something : 강매 기술; 3번의 의미로 쓸 경우에는 give someone a hard sell 이란 형태로 자주 쓰인다.
[Video]
  • I have to say, Frank, $200 million is going to be a hard sell.
  • It took them about 50 million years to learn how to perfect how to make that abalone shell. Andthat’s a hard sell to a graduate student. (Laughter)
  • Instead, these people[people who lived to a great age] drink a little bit every day, not a hard sell to the American population.
[From Movies]
  • A:I didn’t kill her. B: well, that’s going to be a hard sell with me as an eyewitness.
  • But isn’t this anti-immigration platform a hard sell in this part of the country, where so many voters have strong ethnic backgrounds? (Machete)
  • No what I’m really trying to say sir is that this is the best house i have ever sold I mean I dont need to do a hard sell from this, look at it, its terrific  (The Firm)
  • Don’t give me the hard sell, Wolfe. Just do what you gotta do before I whisk her away. (CSI)
  • Ray comes in on Guy Versailles giving a young couple the hard sell. (Frozen River)
[From News]
  • In Oil and Gas Country, Water Recycling Can Be an Extremely Hard Sell. (NYT)
  • The future of advertising: The harder hard sell (Economist)
  • Health reform and the election: A hard sell (Economist)
  • Subsidising jobs for gangsters is a hard sell politically in a country with a tradition of “iron fist” policies against crime (Economist)
[From Twitter]
  • Bitcoin is doing the hard sell on the streets of Toronto. You can win a car!
  • Personality boost: make your CV shine by giving soft skills the hard sell

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