맨하탄의 거리를 걷다가 이런 광고 표지를 봤다.
“We build burgers from the ground up”
햄버거집가계 광고였다.  여기서 from the ground up이라는 뜻이 뭘까?
from the ground up
  • [Definition] from the very beginning with the basics, foundation, or fundamentals .  기초부터 아예 처음부터
    • We must plan our sales campaign carefully from the ground up.
    • Sorry, but you’ll have to start all over again from the ground up.
    • The company was built from the ground up by two very creative people.
즉 저 햄버거 집은 우리는 여타 회사와 달리 “공장에서 찍어내는 햄버거 제조의,기존의 틀을 깨고 아예 처음부터” 햄버거를 만든다…그래서 fresh 하니 우리집에 와라…라는 마케팅전략을 펼치는 셈이다.
[From Movies]
  • About building your life from the ground up. (Henry’s Crime)
  • My business. Which I built from the ground up. (Burlesque)
  • If you think I’m just going to give up this entire company that I built from the ground up (Extract)
  • He designed and built the “Titanic” from the ground up. He knew the ship better than anyone. (Ghosts Of The Abyss)
  • I’m rebuilding my exhibition from the ground up. I’m going to give the people what they want: sensation, horror, shock. (House Of Wax)
[From News]
  • Shaping a School System, From the Ground Up (NYT)
  • Google has roared ahead by designing a driverless car from the ground up.  (Economist)
  • Fixing Immigration From the Ground Up (NYT)
  • And they opted to build the brand from the ground up… (Economist)
[From Twitter]
  • Racism, classism, and total disregard for human life in #Ferguson…this is the society we live in. We need to change it from the ground up.
  • Serious about building your business idea from the ground up? Grab a discounted golden ticket here.
  • Nothing was ever given built it from the ground up
  • build the CWI from the ground up,
  • we grow this leather from the ground up,
  • built from the ground up,
  • because prior to the flood God irrigated the earth from the ground up.
  • from the ground up.
  • We’re building body parts from the ground up.
  • to write an entirely new operating system from the ground up.
  • and again, it’s completely open-source from the ground up.
  • from the ground up, from first principles.
  • new mapping solution from the ground up
1. 보통 build 와 같이 쓰인다.
  • build something from the ground up
2. 무엇을 처음부터 시작한다고 하는 의미에서 from scratch 랑 비슷하다.
from scratch 도 사전적의미를 찾아보면 “from the very beginning with the basic ingredients”라 하여 비슷한  뜻을 가지고 있다.
둘의 차이는 뭘까? 모르는것을 물어보면 15분안에 답변을 해주는 아주 친절한 English Stack Exchange 사이트에 자문을 구하니,
from scratch 는 “(기본재료로) 처음부터 시작하는” 에 의미에 가깝고
make something from scratch
from the ground up는 “(기초부터 탄탄히) 처음부터 시작하는 “ 라는 의미에 더 가깝다는 것이다.
build something from the ground up
사진을 보면  정확하게 느낌을 잘 알수 있을것이다.
답변자 한명이 재미있는 답을 해주었는데,
  • She made the cake  __________ 라는 문장에서 밑줄에 들어갈 표현은  from scratch 가 맞고( from the ground up 은 말이 안됨)
  • They developed a theory ________________ from first principles라는 문장에서는 from the ground up 이 들어가는 것이 더 맞다는 말이다.
comments powered by Disqus